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Two ways we say thank you

From the day you join, two things start building: your trust in us, and your dog’s story with us. Member Rewards says thank you for joining early. Doggy Milestones celebrates every year your dog spends as part of the family.

Dogs playing in a Bruce's field
For you
Our New Member Rewards run across your first 6 months when you join Bruce’s.
For your dog
Our Doggy Milestones keep going for as long as your dog is with us — 3 months to 10 years and beyond.
FOR YOU — NEW MEMBER REWARDS

A little extra care, on us.

Get more from your first six months when you join Bruce’s. From reduced fees to extra days of care completely free – no codes, no need to claim, each reward is automatically applied. Because joining the Bruce’s family should come with a little extra.

month
1
New joiner discount
20% off your first month of day care.
month
2
Extra day, on us
One additional day of day care each week, free, for the month.
months
6
Loyalty reward
25% off — our way of saying thanks for six months together.
For your dog — doggy milestones

Every moment with us, celebrated

The first six months build a foundation. What follows is years of memories, friendships and bonds that last a lifetime — and we mark every one of them, from your dog’s first day at Bruce’s to a decade of tail wags.

Two happy dogs playing together at Bruce's
3 months
Bruce’s Pooch
A postcard and a personal phone call to check in, and a chance to share feedback.
6 months
Bruce’s Buddy
A report card, a personal phone call, and a chance to share feedback.
1 year
Bruce’s Bestie
A complimentary in-field service.
2 years
Bruce’s Champ
A complimentary day at day care.
3 years
Bruce’s Hero
Two complimentary in-field services, and we plant a small tree or shrub in their field.
5 years
Bruce’s Legend
We plant a mature tree or shrub to celebrate — you dog’s legacy that adds value to the centre and environment.
10 years
Bruce’s VIP
An invite to our red carpet Wall of Fame event in the summer.
65 And counting dogs have reached Bruce’s VIP
The Bruce's app showing a dog's milestones
We will let you know when your dog hits each special milestone with us, and you can track them via the Bruce’s app along with photos of their adventures at day care with their Bruce’s besties.
A Bruce's carer with dogs
Curious how we care for every dog?
See our Trust & Standards →
Dogs playing together at Bruce's day care A dog enjoying day care at Bruce's A dog having fun at Bruce's day care A dog playing at Bruce's day care

Four simple steps to enrol at Bruce’s

1
Enquiry

Tell us a bit about you and your dog.

2
Call back

Our team confirms pricing and availability at your local centre.

3
Meet and assess

A two-way assessment via an onsite meeting and/or a free taster day.

4
Onboarding

We set you up on our app, confirm payment, and gather what we need to keep your dog safe and comfortable.

Ready to enrol or want to know more? Get in touch below

What do our customers say about us?

Trustpilot

Read more of our customer reviews.

Questions, answered

Do I need to sign up for Member Rewards?
No. They’re applied automatically to every new customer from their first booked day, subject to terms and conditions.
I already have a dog at Bruce’s — can I get Member Rewards for a new one?
Member Rewards are for new customers joining Bruce’s for the first time. Dogs already part of the family move straight onto the Doggy Milestones ladder. However, we offer a 20% discount for multiple dogs from the same family as standard.
Do milestones count if my dog changes centres?
Yes. Milestones follow your dog, not the centre, counted from their very first day with Bruce’s.
Can I get Member Rewards and a Doggy Milestone at the same time?
Yes. Member Rewards are yours in months 1, 2 and 6 — and your dog’s first milestone, Bruce’s Pooch, lands at the 3 month mark as they settle in.
What happens after month 6?
Our New Member Rewards scheme wraps up there, however keep an eye out for on-going add value offers from your Bruce’s team. And our Doggy Milestones carries on for as long as your dog is with us — all the way to 10 years and beyond.

Got more questions about Bruce’s Doggy Day Care? Check out our FAQs.

Terms & Conditions

New Member Rewards

  1. The Promoter is: Bruce’s Pet Care Ltd (company no. 07602894).
  2. Bruce’s New Member Rewards are available to eligible new customers who enrol their dog for regular doggy day care with Bruce’s from 17th August 2026.
  3. New Member Rewards are linked to the Client’s continued active day care membership and comprise:
    • Month 1 – New Joiner Incentive – 20% off eligible doggy day care fees for the Client’s first month, subject to the applicable New Joiner Offer terms.
    • Month 2 – Extra Day Reward – One additional day of doggy day care per week at no additional day care charge during the Client’s second month of membership. Applied to the Client’s account as 4 Free of Charge ad hoc day care days to book.
    • Month 6 – Loyalty Reward – 25% off eligible doggy day care fees for Month 6. Applied as a credit note against your month six invoice.
  4. For the purposes of New Member Rewards, “Month 1”, “Month 2” and “Month 6” are calculated first billing month.
  5. The Month 2 Extra Day Reward is subject to availability at the Client’s Bruce’s centre and must be booked directly by the Client on their preferred days via the Bruce’s App or Customer Care team.
  6. The Extra Day Reward covers day care only. Any applicable doggy bus or additional service charges remain payable.
  7. Unused free days cannot be carried forward, exchanged for another benefit, refunded or redeemed for cash.
  8. The Client must remain an active Bruce’s member and meet the requirements of their regular day care subscription to receive each reward.
  9. If a Client cancels their membership before reaching a reward month, any future New Member Rewards will be forfeited.
  10. If membership is paused, suspended or otherwise interrupted for reasonable reasons such as neutering, illness or injury, Bruce’s will pause the reward timetable and continue calculating the rewards from the original start date once service resumes.
  11. Rewards are personal to the Client and dog to whom they were awarded and cannot be transferred or exchanged for cash.
  12. New Member Rewards can be combined with another promotion, offer or discount, including Bruce’s multiple-dog discount.
  13. Doggy bus places and additional day care places are subject to availability and cannot be guaranteed.
  14. Bruce’s Pet Care Ltd reserves the right to amend, suspend or withdraw New Member Rewards where reasonably necessary. Any change will not affect rewards already earned.
  15. Bruce’s standard Terms and Conditions continue to apply throughout the Client’s membership.

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