Our Culture of Care and Compliance

At Bruce’s, Environmental, Social and Governance (ESG) principles are embedded in everything we do to build a culture of compliance, care and accountability.

From our systems and processes to our people and culture, we believe that doing the right thing should be part of everyday operations – not an afterthought.

We are actively working towards B Corp certification, strengthening how we manage environmental impact, protect people and dogs in our care, and ensure strong governance across every part of the business.

We have implemented a digital safety and compliance culture system across all our sites, enabling real-time monitoring, consistent auditing and faster action when issues arise. This structured approach includes daily operational checks, regular internal audits and independent third-party reviews covering health, safety, environmental standards and dog welfare.

All of our centres operate within a framework of continuous improvement, supported by clear accountability at every level of the organisation.

Protecting our people and our data is a key part of our ESG commitment. We have strengthened our governance through secure, company-led systems, clearer communication policies and improved operational oversight. This ensures higher standards of privacy, better work-life balance for our teams, and greater security for our customers.

Compliance at Bruces isn’t about box-ticking. It’s about building a culture where everyone takes ownership of standards, safety and continuous improvement. We actively promote leadership at all levels and embed our values – including positivity – into how we work every day.

Our commitment to excellence is reflected in our licensed inspections, consistently high 5-star ratings, and our use of independent third-party audits. These external validations give our customers confidence that their dogs are cared for in safe, well-governed and professionally managed environments.

By combining technology, strong processes and a people-first culture, Bruce’s is raising the bar for ESG and compliance in dog day care. We believe this is how we build trust, drive long-term sustainability and lead the industry forward.

“For us, ESG isn’t a policy or a badge, it’s like a dog’s instinctive love of the outdoors. Caring for the environment, acting responsibly and looking after what’s around us are simply part of how we operate every day. When respect for nature, safety and care are built into our systems and culture, better outcomes follow naturally.” Ben Mann, Managing Director at Bruce’s Doggy Day Care.